Bratz - Wikipedia. Bratz is an American product line of fashion dolls and merchandise manufactured by MGA Entertainment. They featured almond- shaped eyes adorned with eyeshadow, and lush, glossy lips. In 2. 00. 5, global sales were two billion dollars, and by 2. Bratz had about forty percent of the fashion- doll market. From the dolls' stylized proportions to fashion- forward clothing, the brand has always followed pop culturetrends closely.

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For years, MGA Entertainment was involved in a lengthy legal dispute with Mattel over the rights to the Bratz design. In 2. 01. 1, the dispute ended with MGA as the victors. In 2. 01. 3, Bratz changed to have a taller body and an all- new logo and branding.

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As a result, none of the Bratz 2. North American retailers. In July 2. 01. 5, Bratz made a comeback and a set of new dolls were released, introducing a new main character called Raya to the lineup of Cloe, Jade, Yasmin, and Sasha as well as a new slogan and website design. The bodies were changed to be 1. A stop motionweb series premiered in August 2.

The Bratz app was released in September 2. The 2. 01. 5 Bratz dolls were met with a negative reaction from fans, who felt that the dolls lacked sass and believed that MGA Entertainment ignored them and tried marketing the brand to the wrong demographic, taking away . Due to poor sales of the new Bratz dolls, only two lines were produced for Fall 2. MGA replied to emails asking about the status of the brand saying that they are taking a break from making the fashion dolls. MGA Entertainment President and CEO Isaac Larian took to Twitter and announced on January 1.

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Bratz would be relaunched for a third run, with many changes based on fan feedback. Based on feedback from many former Bratz fans, they rejected the new Bratz dolls and preferred the Bratz dolls released prior to the relaunch in Fall 2. Fall 2. 01. 0). On May 2. Larian took to Twitter once more to announce that the Bratz would be returning Fall of 2. In their first five years, 1.

Sets of twins were also introduced. The dolls were sold separately and in themed environments. Accessories such as playsets, furniture, and cars are also released.

Four Bratz Boyz were released in 2. Bratz also includes Bratz Boyz & Twiinz. Lil' Bratz (2. 00. Bratz and eventually included Lil' Boyz based on the Bratz Boyz. In 2. 00. 7, a clothing line was released called Lil' Bratz Couture.

Bratz Babyz debuted in 2. Characters from the regular Bratz line have been released as Babyz. Bratz Lil' Angelz (2. Bratz Babyz. Smaller than regular Bratz Babyz, they include their own newborn pets. Bratz Petz debuted in 2. They were plush toys resembling foxes, cats, and dogs with their own bags, clothes, and accessories.

Bratz Petz have been re- released in Australia and the UK with bobble heads and accessories. Bratz Kidz, the . The dolls were 6. Bratz Boyz Kidz were introduced in 2. Bratz Boyz. Soon after the release of the Bratz Boyz Kidz, the clothing was changed from fabric to plastic snap- ons. Be- Bratz dolls (2.

With a Be- Bratz USB Key, the doll owner can take a Be- Bratz doll online, name it, and create an online social homepage. Games can be played with the Be- Bratz account to acquire accessories for the doll. In August 2. 01. 0, to celebrate the 1.

MGA released their first Bratz dolls in what was then, one year. Bratz Party and Talking Bratz were in Target, Toys . Only Cloe, Yasmin, Jade, Sasha, Meygan, Fianna, Shira, Roxxi, and Phoebe have been made in the new bodies.

In January 2. 01. Bratz would go on another hiatus (but only for the United States) for an entire year, in an attempt to rebuild the brand. This decision was made due to the brand's decreased popularity after their previous hiatus in 2. Mattel. MGA Entertainment felt that it rushed the Bratz comeback in fall 2. Bratz the comeback it truly deserved.

The Bratz returned in July 2. Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was also reverted to the original and a new slogan was adopted. Controversies. The dolls were packaged with a Bratz girl in the right half of the box (Cloe, Yasmin, Jade, Sasha, Meygan, or Nevra) and matched with a mystery Boyz doll behind the door on the left. A window showing the doll's feet would provide a clue to which Boyz doll it was, especially important in the quest for the rare Bryce doll, available in only 1 of every 2.

The group complained that the dolls sent a negative message, said they were forcing young girls to grow up too soon, and allegedly promoting the idea of sneaking out of the house to go on blind dates with complete strangers. They also took issue with accessories that appeared to be champagne bottles and glasses, however the accessories were confirmed to be bottles of smoothies. They called for MGA to remove the dolls from the market. MGA held fast, and the Secret Date collection (later renamed Blind Date) continued to sell. On December 2. 1, 2. National Labor Committee announced that the factory workers in China, who make Bratz dolls, labored for 9. The cost of labor per doll was $0.

The retail price for a single doll ranges between $9. They include required overtime exceeding the legal maximum of 3. It said workers at the factory intended to go on strike in January 2. Larian said that he never heard about the news or of . In their published report, they cited concern over the adult- like sexuality the Bratz dolls allegedly portray.

The report has been criticized for an apparent lack of supporting evidence and data. They are for 1. 0- to 1. Brian Young of Exeter University as saying . They just think they're pretty.

In 2. 00. 4, sales figures showed that Bratz dolls outsold Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. The jury also ruled that MGA and its Chief Executive Officer Isaac Larian were liable for converting Mattel property for their own use and intentionally interfering with the contractual duties owed by Bryant to Mattel. District Judge Stephen G. Larson granted a permanent injunction requested by Mattel against MGA.

Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, thereby halting the impending recall of all Bratz products, ensuring that retailers would be allowed to continue to sell MGA- produced Bratz product through at least the Court's final ruling on the matter. In their initial statement, the Court suggested Larson's previous ruling was . The Court of Appeals also ordered MGA and Mattel to resolve their dispute out of court. The Court Of Appeals rejected the District Court's original ruling for Mattel, where MGA Entertainment was ordered to forfeit the entire Bratz brand – including all registered copyrights and trademarks of the Bratz name – to Mattel.

The panel from the Court of Appeals said Judge Larson had abused his discretion with his ruling for Mattel, concluding that Bryant's employment agreement could have, but did not necessarily, cover ideas as it did designs, processes, computer programs, and formulae, which are all more concrete. Belair claimed that his copyright designs of young women with . Belair says neither MGA nor Mattel . Judge Shira Scheindlin, of the U. Nero 9 With Included Keygen Crack Download.

S. District Court for the Southern District of New York, said in a summary judgment issued Wednesday that, . On January 1. 3, 2. MGA filed a complaint in California state court, seeking in excess of $1 billion. This lawsuit is currently pending. Bratz Go to Paris: The Movie is a re- release of the three Bratz episodes where the Bratz go to Paris. Bratz Babyz Save Christmas, originally released in 2. Bratz Babyz Save Christmas: The Movie.

Bratz: The Movie from 2. Bratz feature film. It was co- produced by MGA Entertainment.

The plot involves the four Bratz girls starting high school. It received overwhelmingly negative reviews from fans and critics alike; the Rotten Tomatoes consensus reads: .